Experience
Freelancer, Web Designer, WordPress Developer
Since 10.2004 – pawelbialach.pl (Warsaw, Poland - remote)
- Developing and implementing marketing strategies for 50+ clients, including managing Google Ads and Facebook Ads campaigns and SEO optimization.
- Creating websites (CMS WordPress, Elementor, AVADA) and graphic designs (Adobe Photoshop, Premiere Pro), including logos, flyers and promotional materials.
- Monitoring results in Google Analytics and other tools, creating e-marketing reports and overseeing advertising budgets.
Digital Marketing Manager
03.2024 – 08.2024 Tredstep Ireland Ltd. (Dublin, Ireland)
- Comprehensive management of WordPress sites (including Multisite), performance optimization, creation of new functionalities and WooCommerce management (products, prices, promotions).
- Design and implementation of digital and graphic content in line with current trends, intended for promotion on the web, social media and print.
- Collaboration with teams of programmers on the development of sites, preparation of briefs and change diagrams and taking care of the brand's graphic standards.
Digital Marketing Specialist
05.2023 – 09.2023 Assured Group Ltd. (Dublin, Ireland)
- Design and development of websites in WordPress CMS and site administration and IT support for employees.
- Creation of graphics and video materials (Adobe Photoshop, Premiere Pro) for social media and promotional activities.
- Supporting recruitment processes, including designing materials and organising recruitment activities in Dublin and surrounding areas.
Internet Consultant
06.2016 – 02.2017 BSH Bosch und Siemens Hausgeräte (Warsaw, Poland)
- Administration of websites of Bosch, Siemens, Gaggenau and Neff brands and technical support for users at an international level.
- Cooperation in projects aimed at developing and optimizing the functioning of websites and company processes.
- Daily work in English in a multicultural environment.
Digital Marketing Specialist
02.2020 – 07.2020 Narodowy Instytut Kardiologii (Warsaw, Poland)
- Website update and development (WordPress, Contao) and modifications in HTML, CSS and JavaScript, using ready-made templates and optimizing for WCAG 2.0, SEO and SEM.
- Creation of graphic, marketing and video materials (Adobe Creative Cloud) and content management in social media.
- Preparation of marketing and PR strategies and activities related to SEO positioning.
Internet Consultant
06.2016 – 02.2017 BSH Bosch und Siemens Hausgeräte (Warsaw, Poland)
- Administration of websites of Bosch, Siemens, Gaggenau and Neff brands and technical support for users at an international level.
- Cooperation in projects aimed at developing and optimizing the functioning of websites and company processes.
- Daily work in English in a multicultural environment.
The beginning of a professional career
- 2009 - Computer network administrator, Collegium Civitas,
- 2009 - Trainee, System Research Institute of the Polish Academy of Sciences,
- 2008 - Project Coordinator, Foundation for the Promotion of Artistic Culture for People with Disabilities,
- 2007 - Administration Specialist, L'Oreal Poland,
- 2006 - Marketing Specialist, Insurance Company Cardif Poland S.A.,
- 2005 - Assistant to the General Director, EMB Sp. z o. o.,
- 2003 - Volunteer-IT specialist, Kolping Family Catholic Association.